SEO Case Studies and Results
Real numbers, logged by the clients themselves.
These case studies show what our search work has delivered for clients in the US. Every figure comes from the client's own call tracking, counts organic search and Google Business Profile only, and leaves paid ads out.
The headline numbers
Across our call-tracked clients, these are the figures that matter most.
Revenue logged from organic search and Maps by an event equipment rental firm.
Revenue logged across 10 clients from organic search and Maps.
Monthly Maps contacts for a heating and cooling firm.
Professional and research led buyers
We list these first because they match how most Leeds professional firms win clients.
Research visits turned into orders
Service pages answering buyer questions brought calls and forms from Google organic search.
- Revenue
- $47,601
- Conversions
- 107
First place for a competitive term
The agency reached first place on Google and the map pack for its main service search, a term rated hard to rank for.
- Position
- #1
- Map pack
- #1
Revenue is what each client logged in their own call tracking, with paid ads left out. Business names are not shown.
From the call tracking reports
Cropped screenshots from the clients' own reports. Account details, business names, years and any paid ads rows are removed.
Clinics and consumer services
Map pack and organic work for appointment based businesses.
Maps and organic together
Profile contacts and organic search together brought 957 logged conversions.
- Revenue
- $103,312
- Conversions
- 957
Bookings from three sources
Google organic, Bing organic and Maps all contributed.
- Revenue
- $61,854
- Conversions
- 145
Steady monthly growth
Monthly contacts grew from 56 to 173 over 11 months.
- Contacts
- 1,340
- Start
- 56 a month
Growth every month
Maps contacts rose each month, from 61 to 247.
- Revenue
- $17,596
- Conversions
- 47
Revenue is what each client logged in their own call tracking, with paid ads left out. Business names are not shown.
What the screenshots show
Each bar shows the calls, forms and texts tracked in a month. The table below lists the source, the number of contacts, the conversions the client logged and the revenue they recorded against them.
We only show organic search and Google Business Profile rows. Where a report also contained Google Ads or Bing Ads rows, those were cropped out, because paid results are not SEO results.
All of these clients are outside the UK. The way buyers search and call is the same, which is why the same methods work for search engine optimisation in Leeds.
Trades and home services
Local service firms where the map pack drives most calls.
Organic and Maps together
1,564 contacts and 174 conversions from organic search and the firm's profile.
- Revenue
- $47,937
- Contacts
- 1,564
A high volume of calls
All organic sources together brought 7,402 contacts.
- Revenue
- $35,910
- Conversions
- 113
From almost nothing
Monthly contacts grew from 1 to 111.
- Revenue
- $35,217
- Contacts
- 377
Maps contacts climbed
From 40 to 346 a month in four months.
- Start
- 40
- After
- 346
Revenue is what each client logged in their own call tracking, with paid ads left out. Business names are not shown.
How we report results
We hold our own case studies to the same standard we use in client reports. Numbers come from the client's tracking, not from estimates, unless we say so. Semrush traffic figures are labelled as estimates.
We never add up figures from different periods to make a bigger claim, and we never count paid ads. If you want to see how this applies to your market, our page on SEO for law firms shows how we would approach a Leeds practice.
- Client tracking data, not estimates
- Organic and Maps rows only
- No business names or years
- Durations, not dates
- Country always stated
Case study questions
Straight answers from our team. Anything else, email [email protected] and we reply within one working day.
Asked by Leeds firmsWhy are your case studies from the US and Australia?
Our agency's longest running clients are there. The same methods apply in Leeds, and we will add UK cases as they build up.
Asked by Leeds firmsCan I speak to a client?
Our clients prefer not to be named, so we share data rather than contacts. The screenshots come from their own reports.
Asked by Leeds firmsAre these results typical?
They are our strongest cases. Results depend on your market, your site and how long you invest.
Asked by Leeds firmsWhy leave out business names?
Clients asked us to, and it protects their competitive position.
Asked by Leeds firmsDo you count paid ads in these numbers?
Never. Any paid rows were removed before the figures were added up.
Case studies are a start. Your audit is the next step
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