AI SEO and Generative Engine Optimisation
Be the business AI tools recommend.
AI SEO, also called GEO or generative engine optimisation, helps your business appear when people ask ChatGPT, Gemini, Perplexity or Google AI Overviews for a recommendation. Our AI SEO agency work builds the clear answers, structured data and trusted mentions those tools rely on.
What AI SEO and GEO mean
AI SEO is the work of making your business easy for AI tools to understand and recommend. You will also see it called GEO, generative engine optimization, generative engine optimisation, AEO or LLM SEO. The names differ, but the goal is the same: when someone asks an AI assistant who to call, your firm is in the answer.
It builds on normal SEO rather than replacing it. AI tools still read websites, and they prefer clear, well structured pages from businesses that other trusted sources mention. A site that ranks well in Google has a head start, but it is not enough on its own.
The difference is in the detail: direct answers to real questions, consistent facts about your business across the web, and content that states things plainly enough for a model to quote.
How ChatGPT, Gemini, Perplexity and AI Overviews choose sources
Each tool works differently, but four patterns show up again and again.
They search the web
Most assistants run a live search and summarise the top pages they find, so normal rankings still matter.
They prefer clear answers
Pages that answer a question directly near the top are easier to quote than long introductions.
They check agreement
Facts that match across your site, your profile and other sites are more likely to be repeated.
They trust named sources
Mentions on respected sites, directories and press pages make a business look established.
AI search optimisation checklist
Our AI search optimisation starts with a review of how each tool currently describes your business, then works through the checklist on the right. Answer engine optimisation is the part that shapes your pages: question led headings, short direct answers and supporting detail underneath.
For LLM SEO and ChatGPT SEO, structure matters as much as words. Schema, an llms.txt file and clear page titles help models understand what each page is for.
Much of this rests on a clean site, which is why AI work often starts alongside technical SEO fixes.
- Entity details: name, services, areas and people
- Schema for your business, services and FAQs
- Citations on trusted UK sites and directories
- An llms.txt file listing your key pages
- Question led page structure with direct answers
- Consistent facts across every profile
AI visibility tracking
You cannot improve what you do not measure. Each month we check how AI tools respond to the questions your buyers ask.
ChatGPT, Gemini, Perplexity and Google AI Overviews.
Real buyer questions checked every month.
Which answers mention you, which mention competitors and why.
AI SEO services and pricing
Our AI SEO services sit inside the National plan at £479 a month, which includes the monthly AI answer check, two content pieces and two quality links. Firms that want an AI review before committing can start with Kickstart at £275.
As a GEO agency, we cannot place you in any AI tool, because nobody controls those answers. What we can do is remove the reasons a tool would leave you out, and show you the change month by month.
What the foundations deliver
AI visibility follows strong organic search. These cases show the base we build on.
Organic search as the main channel
About 21,500 organic visits a month on Semrush's estimate, with 384 conversions logged.
- Revenue
- $1.96M
- Conversions
- 384
Question led pages that convert
Pages built around buyer questions brought steady calls and forms from Google.
- Revenue
- $47,601
- Contacts
- 1,367
Revenue is what each client logged in their own call tracking, with paid ads left out. Business names are not shown.
Four packages, all priced on the page
Monthly plans roll month to month, so you stay because the work pays, not because a contract says so.
Kickstart
A full audit and plan you can act on yourself or hand to us.
- Technical and on-page audit
- Keyword map for your main services
- Google Business Profile review
- Priority fix list, ranked by impact
- Video walkthrough of the findings
Local
For trades and service firms winning customers in and around Leeds.
- Google Business Profile management
- Listings set up and cleaned
- 1 content piece a month
- Review request process
- 10 tracked search terms
Ecommerce
For online shops that need product and category pages to rank.
- 2 product or category optimisations a month
- Technical checks for shop platforms
- Product schema and feeds review
- Internal linking plan
- 15 tracked search terms
National
For B2B firms selling UK wide or across several Yorkshire towns.
- 2 content pieces a month
- 2 quality links a month
- AI answer check each month
- Technical monitoring
- 30 tracked search terms
AI SEO questions
Straight answers from our team. Anything else, email [email protected] and we reply within one working day.
Asked by Leeds firmsIs AI SEO different from normal SEO?
It builds on it. The same strong pages help both, but AI SEO adds direct answers, entity details and trusted mentions that AI tools rely on.
Asked by Leeds firmsCan you get my business recommended by ChatGPT?
Nobody controls ChatGPT's answers. We make it easier for the tool to find and trust your business, and we track whether it mentions you.
Asked by Leeds firmsWhat is GEO?
Generative engine optimisation: the work of getting your business into answers produced by AI tools such as ChatGPT and AI Overviews.
Asked by Leeds firmsWhat is answer engine optimisation?
Shaping your pages so they give short, direct answers to common questions, which search engines and AI tools can quote.
Asked by Leeds firmsDo I need an llms.txt file?
It is not required, but it is a cheap way to point AI tools to your most important pages, so we add one.
Asked by Leeds firmsWill AI search replace Google?
Not soon. Most people still use Google, and AI Overviews sit inside it. We work on both.
Asked by Leeds firmsIs AI SEO only for big companies?
No. Local firms benefit too, since many people now ask AI tools for recommendations near them.
Asked by Leeds firmsDo you serve clients outside Leeds?
Yes. Our AI SEO work is available to firms across the UK.
AI SEO that starts with an honest check
Send your website and we will ask the main AI tools about your business, then show what they say and why. It sits alongside our SEO Leeds work for firms across the UK.
- 1Technical issues holding your pages backSpeed, crawling and indexing, checked by hand
- 2Who ranks above you, and whyThe firms on page one for your main service
- 3The first three fixes to makeIn your inbox within one working day